Erika Geraerts co-founded content agency Willow & Blake, co-directing the company for five years. In 2013, she co-founded skincare company frank body, which went on to become an international beauty brand. In 2016, Erika left Willow & Blake and frank body, and has since been working on her new venture in beauty, Fluff. She also owns a cafe in Abbotsford with three friends, called Little Big Sugar Salt.
Erika likes to spend her time around equal amounts of plants, dogs, good friends, and good food and coffee. A few years ago Erika and her best friend and creative partner, Charl Laubscher, decided to write a children’s book, Me Too. Along with illustrator Andrew Murray (Gatsby) they hoped to complete the project in six months. It took them two years. Me Too will be published by Walker Books Australia in 2018.