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Scrumdiddlyumptious Competition: Roald Dahl’s Imaginormous Challenge

February 22, 2019

“We are the music makers, and we are the dreamers of dreams.”
-Charlie and the Chocolate Factory

Did you always dream of winning a Golden Ticket to enter Willy Wonka’s Chocolate Factory to sample the Oompaloompa’s, fizzy lifting drink and all the scrumdiddlyumptious chocolate you can get your hands on? Well, we might have the next best thing – for the first time, Roald Dahl’s Australia publisher, Penguin Random House, is bringing the Imaginormous Challenge to Australia.

Willy Wonka is searching for the most exciting, most brilliant story ideas from 5–12-year olds across Australia to transform into magical creations.

To enter, you simply need to submit your idea for a story in 100 words or less for a chance to win one of these prizes that dreams are made of…

Here are the prizes:

A Theatrical Creation – the team and cast of Charlie and the Chocolate Factory will turn one winning story into a snozztastic, toe tapping theatrical creation!

Junior Reporter – spend time as a Daily Telegraph junior reporter and then review the new musical Roald Dahl’s Charlie and the Chocolate Factory, and have your report featured in the school holiday guide.

Your Own Minecraft World – you’ll fly to Sydney for a 1-day experience at the Microsoft Flagship Store and build your own world with a prominent YouTuber, taking home an awesome Microsoft prize pack!

Your Own Book – become an author! Working alongside one of Penguin’s esteemed editors and illustrators, your idea will be turned into a book and we will have a complete class set delivered to your school!

All major prize winners will be flown to Sydney to see Charlie and the Chocolate Factory the musical. Aimed at children aged 5-12yrs you can find out all the details at on the website here.

Spelling and grammar are not of concern as there will be only one judging criterion – Pure Imagination!

So, don’t delay, start thinking about what kind of story you would like to create and remember:

“A little magic can take you a long way.” -James and the Giant Peach 


“Never do anything by halves if you want to get away with it. Be outrageous. Go the whole hog.” -Matilda

To enter visit the website




  1. Laura

    Should we be encouraging sampling of Oompaloompa’s?

  2. gaye gush

    yes Boondall do it

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