Here at Better Reading, we know the importance of a good story, and we know that you do too. That’s why we’re here to remind you that reading a book isn’t the only way to get your story fix – there’s podcasts, too, and they are steadily becoming Australia’s fastest-growing content medium.
What is a podcast?
For those of you who may not know, podcasts are free audio talk shows and interviews that are available for you to stream via the internet, anytime, anywhere.
Podcasts on the rise:
Podcasts certainly aren’t new – with the arrival of broadband internet and portable digital playback devices such as the iPod, podcasts began to catch hold as early as 2004. It wasn’t until recently, however, that podcasts truly gained momentum. Recent podcast research conducted by the ABC reveals that podcast awareness in Australia is incredibly high, with 89% of Australians claiming to be in the know about podcasts. The research also found that there has been a net 56% increase in podcast listening compared to last year, with 14-34 y/o’s and females in particular, tuning in the most.
Why the sudden podcast surge?
This surge in podcast popularity can largely be attributed to the development of smartphone devices. No longer confined to your desk computer, smartphones allow you to listen to podcasts on the go – while exercising, cleaning, cooking, travelling, or getting ready for work in the morning. It’s this convenient consumption that makes podcasts such an appealing medium for busy, on-the-go listeners.
Podcasts have also revolutionised the way listeners engage with media. Gone are the days of surfing through radio channels in the car, trying to find an interesting story or talk-show (often to no avail). Unlike traditional radio broadcasting, which is curated so as to appeal to a broad audience, podcast content is specially tailored to particular interests and niches. You’ll find content that covers a whole host of topics, ranging from finance to fishing to fashion. Whatever your hobby or passion, you’re bound to find a podcast that caters to you.
Better Reading Podcast: Stories Behind The Story:
Most importantly, podcasts present a new way of story-telling – much like books, they are a gateway to new ideas, to learning and sharing experiences, opinions, and stories.
Don’t miss out on the audio fun! Get your speakers or headphones ready and tune in to a good podcast. Happy listening!