Erika Geraerts co-founded content agency Willow & Blake, co-directing the company for five years. In 2013, she co-founded skincare company frank body, which went on to become an international beauty brand. In 2016, Erika left Willow & Blake and frank body, and has since been working on her new venture in beauty, Fluff. She also owns a cafe in Abbotsford with three friends, called Little Big Sugar Salt.
Erika likes to spend her time around equal amounts of plants, dogs, good friends, and good food and coffee. A few years ago Erika and her best friend and creative partner, Charl Laubscher, decided to write a children’s book, Me Too. Along with illustrator Andrew Murray (Gatsby) they hoped to complete the project in six months. It took them two years. Me Too will be published by Walker Books Australia in 2018.
Charl Laubscher is the creative director and owner of Melbourne-based digital agency Love + Money, working with global brands, government agencies, start-ups and SMBs to bring their brands and businesses into the digital age. As well as dealing with other people’s problems, he also owns a cafe and a venture-backed tech business. Charl is currently building a plush toy that teaches kids how to read, and looking to start a cosmetics brand. In past lives he’s worked in branding and advertising at big and small shops in New Zealand and Australia, and written a column on feminism for a national newspaper.
Charl likes writing almost as much reading, and cooking almost as much as eating. He still gets up and practises his scales on his guitar(s) every morning.