Supermarket Swap began as Nabula Brdar's busy mum’s mission to make better choices at the supermarket to feed her son. The Instagram page she created to share what she found quickly garnered a large following from others who wanted to learn how to make simple swaps and better choices for themselves and their families. Following a lengthy process of development in consultation with qualified health professionals and food scientists, Nabula launched the Supermarket Swap App to enable shoppers to easily search, shop, share and save on additive- and preservative-free food from Australia’s largest supermarkets.