Prime Time: 27 lessons for the new midlife

Publisher details

Author: Bec Wilson
Publisher: Hachette
Genre: Non Fiction
Released: 30 July, 2025
ISBN: 9780733652219

Prime Time: 27 lessons for the new midlife

Buy now

Retail partners

Synopsis

From Bec Wilson, hit podcast host and bestselling author of How to Have an Epic Retirement, comes the ultimate guide to modern midlife. We're now living longer, saving smarter, working more flexibly and seeking meaning at every turn. In 27 practical lessons, let Bec guide you on everything you need to know to make your Prime Time count.

The period from your late 40s well into your 70s is what Bec calls your 'Prime Time'. These years can be some of the best of your life - if you make the right choices. Far from winding down, this is the time to truly live. In this essential handbook, Bec guides you through the key pillars of power, money, health, work, purpose, happiness, family and travel. This isn't just about adjusting to a longer lifespan - it's about creating a richer, more fulfilling life.

Prime Time: 27 Lessons for the New Midlife isn't just a roadmap to retirement - it's a playbook for a life lived with intention, energy, joy, and financial confidence. With Bec Wilson as your guide, you can embrace this incredible stage and truly make the most of your Prime Time.

Money takes centre stage in this guide, with strategies that go beyond the basics. Learn how to make the most of superannuation, invest with purpose, maximise compounding and franking credits, understand spending and layering of income and how to leverage tax concessions. Beyond simply reaching 'enough to retire', Bec shows you how to build flexible financial foundations that will allow you to enjoy these years to the fullest.

Along with the financial foundations, this guide is packed with insights for building purpose and joy into every day, with practical advice for extending or reshaping your career, crafting a purpose-driven 'second act', creating work-life flexibility, strengthening family ties and looking after your changing body.

Ready to make the most of your Prime Time? Then you need this book now!

About the author

Bec Wilson

Rebecca Wilson is an entrepreneur, author, guest speaker and marketing professional with a passion for helping businesses and those approaching retirement succeed.

In the field of marketing and entrepreneurship, she is best known for her expertise in driving and delivering real results as a consultant to CEOs and marketing teams for more than 25 years. Rebecca’s extensive background in marketing and her commitment to staying at the forefront of industry trends and innovations have made her a highly sought-after consultant.

In addition to her consulting work, Rebecca is also the founder of Starts at 60, a digital media and marketing company that caters to the over-60s demographic. Founded on the belief that modern ageing is different to perceptions of most marketers and that we need to speak to our active, modern older generations about the fulfilling and long lives they likely have ahead of them. Starts at 60 has become one of the leading voices in this growing market. Under Rebecca’s leadership, the company has built a strong community of over-60s and has established itself as a trusted source of information and inspiration for this important demographic. It has also built a well-reputed travel company, Travel at 60 which is expanding rapidly.