Podcast: John Safran on the Smoking Epidemic and the Rise of Vaping

Podcast: John Safran on the Smoking Epidemic and the Rise of Vaping

Listen now

Filmmaker and bestselling author John Safran talks to Cheryl about his latest book, Puff Piece, a deep dive into Big Tobacco and the vaping industry.

About the author:

John Safran is a writer and filmmaker who always gets in too deep for his own good. His debut book, Murder in Mississippi, won the Ned Kelly Award for best true crime. His follow up, Depends What You Mean by Extremist, found him lost among radicals and was shortlisted for the Australian Book Industry Awards. His wild and hilarious documentaries, such as ‘John Safran vs God’ and ‘Jedis & Juggalos’, have received accolades from the Australian Film Institute and Rose d’Or Festival. His latest book is Puff Piece: How Philip Morris set vaping alight (and burned down the English language).

Listen on Apple || Listen on Stitcher for Android

Publisher details

Puff Piece
Author
John Safran
Publisher
Penguin
Genre
Fiction
Released
31 August, 2021
ISBN
9781760890155

Synopsis

Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.

The folks that bring you Marlboro – Philip Morris – are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what’s their plan?

Prepare to be dazzled. Or, at the very least, befuddled.

Philip Morris has announced they will shut down as a cigarette company, and relaunch as a health enterprise, dedicated to convincing the one billion smokers of the world to quit.

The ever-curious John Safran leaves his apartment to find out what on God’s green earth is going on. As he starts digging away he discovers a company up to brand new shenanigans, wangling their way into unexpected places, desperately trying to keep their tobacco business alive by brandishing a mysterious new doohickey called an IQOS.

And not only that, now they’re upending language itself, changing the meaning of words. Will they slip past bans by convincing governments they don’t sell ‘cigarettes’ but rather ‘HeatSticks’, and that these don’t emit ‘smoke’ but ‘aerosol’? Can John get the real story out of them without his life catching fire?

John Safran
About the author

John Safran

John Safran is an award-winning documentary-maker of provocative and hilarious takes on race, the media, religion and other issues. John first hit TV screens in 1997 on Race Around the World (ABC-TV). Both John Safran's Music Jamboree (SBS2002) and John Safran vs. God (SBS, 2004) won Australian Film Industry awards for Best Comedy Series and Most Original Concept, and were also nominated for Logie Awards. Other shows include John Safran's Race Relations (ABC-TV, 2009) which was nominated for two awards at the prestigious Rose d'Or Festival in Switzerland and Speaking in Tongues (SBS, 2005-06). John currently co-hosts Sunday Night Safran, a radio talk show on Triple J with cranky but beloved Catholic priest, Father Bob Maguire.

Books by John Safran

COMMENTS

Leave a Reply

Your email address will not be published. Required fields are marked *