About the Author
Leonie Dawson is an internationally bestselling author and artist, founder of the Shining Biz and Life Academy, and one of the highest-ranked sales consultants for doTERRA in the world. A popular blogger since 2004, Leonie is a well-regarded life and business mentor. She has been recognized as an Australian Business Woman of the Year and Ausmumpreneur of the Year finalist. Leonie is the former editor of the United Nations award-winning Australian Government website for small businesses. Leonie can be currently found on the Sunshine Coast, Australia with her husband and two daughters, setting wildly ridiculous goals for herself and consuming vast quantities of tea and Victorian romance novels in equal measure.
The Shining Year Workbook is a massive bestseller, a creative and inspiring workbook to take people to their next level of shining success. Can you tell us more about it?
The workbooks are the heart-centred and creative way to set and achieve goals in every area of your life and business. This isn’t masculine, black and white, shallow goal setting. This is doing a colourful deep-dive into all your dreams, and giving you the tools to help make them happen!
What inspired the creation of the workbook?
I created them for myself first and foremost. Ten years ago, I was pregnant for the first time, and knew I had a big year ahead of me. I knew I needed to set myself goals to survive, and I wanted to look at every area of my life: family, health, creativity, finances, soul and more. And I wanted it to be colourful and inspiring to look at. There was nothing out there on the market, so I created it for myself. It was an afterthought to share it – I thought maybe ten other people might like it? It’s gone on to be a cult hit, used by over 350,000 people worldwide.
You’ve gone from broke creative to running a multimillion dollar business. What was the turning point for you?
I read some research that said 80% of people didn’t set goals, 16% of people thoughts of goals but didn’t write them down, 3% wrote their goals down but never looked at them again, and just 1% of wrote down their goals and regularly reviewed them. And that 1% were among the most successful, creative, wealthy and prolific people in the world. It switched a light on in me, and I decided to become a goddess of goals, and a devotee of my dreams.
Our readers love knowing about how an author works. What’s your work day look like?
I’ve chosen to focus my life around mothering, even though I’m the breadwinner for my family. I made a commitment to follow Pareto’s Rule: Do the 20% of work that creates 80% of the results, and delete the rest of the tasks. Consequently, I only work about 10 hours a week, even though I’ve brought in over 8 figures in revenue.
So a usual day for me looks like: Wake up and do morning routine with my kids. Take my eldest daughter to school. Go to the river with my youngest daughter and husband – she plays while we talk. Run errands. Head home by mid-morning. Do homeschooling with my youngest. After lunch, I head into my studio to do about 2 hours of work. I write, edit, create courses, create marketing. I used to have a large team to manage, but hated it. I much prefer being spending my work time creating instead of managing staff. So I changed my business model, and went back to just having a part-time virtual assistant. Then we go pick up my eldest daughter from school, have family time. Once kids are in bed, I’m reading books and art journalling. I get 9 hours sleep at least each night. I’m anti-hustle, clearly. I get done what needs to be done, and then I get on with enjoying my life.
What is something that has inspired you?
This year I wanted to get even more creative, so I asked a bunch of friends to do an art journal circle with me. We each bought an art journal, wrote/collaged/drew/painted a few pages in it, then send it onto the next person in our circle. Eventually we will all get our own journals back, filled to the brim with each other’s creations. It’s been one of the most deliciously inspiring project!